Mastery

In business, the natural tendency is to look at what is already out there in the marketplace and to think of how we can make it better or cheaper.
The real trick is to focus our attention on some need that is not currently being met,on what is absent.
One interesting way to begin such a thought process is to look at new and available technology in the world and to imagine how it could be applied in a much different way, meeting a need that we sense exists but is not overly apparent.
We have to learn have to imagine more possibilities than we generally consider, being as loose and radical with the process as we can.